Accenture and Microsoft Team Up in the Metaverse to Unite Decision-Makers
Accenture, Microsoft, and the World Economic Forum (WEF) have joined forces to expand the Global Collaboration Village in the Metaverse. The new addition, the Polar Tipping Points Hub, will enable global leaders to collaborate virtually on climate issues. This immersive environment utilizes live VR simulations and interactive features to facilitate discussions and insights into climate challenges. The WEF sees the Metaverse as a tool for driving positive productivity and sustainability outcomes in business. Microsoft is also planning to launch an industrial Metaverse in 2024, focusing on AI, Cloud, and Metaverse solutions to enhance enterprise use cases and productivity.
Sony Collaborates with Startale Labs to Forge Its Own Metaverse-Ready Blockchain
Sony is planning to enter the metaverse by creating its own blockchain through a joint venture with web3 startup Startale Labs. This initiative aims to leverage Sony's extensive holdings, which include Sony Pictures, Sony Music, Sony PlayStation, and more, to establish a blockchain that can serve as the foundation for global web3 infrastructure. The joint venture, called Sony Network Communications Labs, is being set up in Singapore, with Sony holding 90% of the equity. This move demonstrates Sony's commitment to becoming a significant player in the emerging metaverse and web3 ecosystem.
MLB and Improbable Bring Live Games to the Metaverse
Major League Baseball (MLB) is partnering with Improbable, a metaverse tech company, to offer fans an immersive 3D experience of live games in the metaverse. This collaboration allows fans to watch games in 3D, participate in interactive activities, and engage with spatial audio, simulating the stadium atmosphere. Improbable's CEO, Herman Narula, sees this as a game-changer for sports broadcasting, offering opportunities for immersive monetization. Traditional broadcasts are also available on digital video boards with customizable viewing angles. This partnership represents a significant step in redefining fan engagement in the metaverse and hints at future innovations in sports and entertainment.
Gucci premieres Milan Fashion Week in the metaverse
Gucci marked its first runway show under new creative director Sabato de Sarno by hosting it in both the physical and virtual realms. The "Ancora" collection, initially intended for an outdoor location, was displayed on digital platforms Zepeto, Roblox, and QQ. Roblox offered a facelifted virtual experience matching the show's physical setting, featuring mini-games for limited edition rewards. Zepeto livestreamed the show, allowing users to purchase avatar items from a virtual Gucci store. QQ hosted a screening for its Gucci community. Gucci has been progressively embracing crypto, NFTs, and the metaverse, partnering with Roblox and launching the Gucci Vault Metaverse on the Sandbox gaming platform.
Robbie Williams Partners with LightCycle for Metaverse Debut
British music legend Robbie Williams is entering the metaverse by collaborating with AI-powered lifestyle metaverse platform, LightCycle. Williams will bring his 25-year anniversary live show into a 3D metaverse experience, allowing global fans to engage with his music like never before. LightCycle, launching in Q4 2023, offers a hyper-realistic virtual city for art, film, gaming, music, fashion, and more. It enables users to create, buy digital assets, and interact in new ways. A preview of Williams' metaverse event will be showcased at the EDGE Global Web3 and AI Investment Summit in Hong Kong. This partnership signifies a significant step in both Williams' career and LightCycle's development.